Las Flores Colombia

ABOUT THE PRODUCER

Jhoan Vergara

Finca Las Flores started as a dream in 1990 when Edilberto Vergara and

Nubia Ayure planted their first coffee trees. With just 2 hectares

dedicated to coffee, they worked hard to build a future for their family.

By 1998, the farm was fully planted, and their five children—Xiomara,

Leonardo, Carlos, Jhoan, and Diego—grew up immersed in the rhythms

of coffee farming. In 2006, Nubia’s passion and dedication led her to the

Cup of Excellence, where she placed 16th—an achievement that

encouraged the family to dive deeper into specialty coffee.

As the years went by, Jhoan’s curiosity about coffee only grew. Wanting

to understand every step of the journey from seed to cup, he studied at

Sena, learning advanced agricultural practices and exploring the science

behind coffee processing. This knowledge inspired him to renew the

farm’s crops and introduce new varieties like Java, Pink Bourbon,

Maracaturra, Castillo, Tabi, and Bourbon Sidra, each one offering

unique flavors and adapting to the farm’s high-altitude environment.

Alongside his brothers, Jhoan took on a bigger role in refining the farm’s

processes. Carlos and Diego focused on fermentation and drying

techniques, ensuring consistency and quality, while Jhoan led

experimentation and commercial outreach, helping their coffee reach

new markets.

In 2019, Jhoan won first place in the Master of Coffee competition with

his Pink Bourbon, competing against 162 participants. This victory gave

him the chance to represent the farm in South Korea, where he won an

international auction and introduced Finca Las Flores to the global

specialty coffee scene.

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Today, the farm stands as a model of sustainability, innovation, and

commitment to excellence. Jhoan continues to push boundaries, not

only perfecting coffee production but also sharing knowledge with

future generations. For him, every cup of coffee is an opportunity to tell

a story—a story of hard work, passion, and a deep love for the land.